About Us

KIA Gold Reef is a part of the Freeway Group. The Freeway Group comprises of more than 150 employees, controls assets in excess of R200 million and has an annual turnover in surplus of R1 billion. The foundation of Freeway Group is built on the attitude of exceptional customer service. These fundamental principles are passed on to each employee who is seen as an integral member of the Freeway Group family. Additionally, we strongly believe in growing with the technological and scientific advances of the world. We also strongly believe in giving back to the community. Hence, we strive to participate in community initiatives and events. Yet, together with our growth and development, our foundation continues to lay on avid attention to customer service which is at the core of our business principles.

KIA Gold Reef was established in 1981, during the Apartheid era. It was originally based in Nancefield Industrial between a squatter camp and a sewerage plant. In 2002 the franchise relocated to Ormonde, Johannesburg, which is a prime area in terms of accessibility to a variety of customers. Over the years, The Freeway Group has grown from being a family owned business to incorporating many new and innovative divisions. However, we remain a family owned business at the core and as such, our ethos remain the same. We value customer service and run on the premise that that the “client is always right”. This ensures that you receive optimal service delivery from us regardless of whether you are an individual client or a huge fleet buyer.

KIA Gold Reef aims to make your journey an extraordinary one.

About Us - KIA Gold Reef


 Freeway Groups mission has always been to become South Africa’s chosen supplier. We strive to accomplish this by conducting our business with honesty, unparalleled professionalism & delivering exceptional service.

About Us - KIA Gold Reef


In all personal and business dealings, Freeway Group has set itself high ethical and moral standards, providing strategic guidance to all businesses and individuals in the Freeway Group. We are committed to providing a safe & clean working environment for all its employees & encourages personal staff development through training & programs.

About Us - KIA Gold Reef


The Freeway Group is a South African Black Empowerment entity and is proud to be part of the transformation process. Our management is committed to fair business with the promotion and engendering of its employees, creating a distinct moral philosophy in the everyday workplace
We are a 100% BEE and a level 4 Contributor.

Part of the Freeway Group Companies

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