The Kia Cerato, and now the new Cerato hatch (5-door), has been re-created from the ground up. Kia’s designers and engineers focused on four key concepts while developing the Cerato: innovative style, driving pleasure, product value and new technology. In particular, styled under the direction of Kia’s Chief Design Officer, Peter Schreyer, the Cerato and the new Cerato hatch embody Kia’s new design philosophy in its most complete form so far. The Cerato is a simple corporate statement to the motoring world that Kia is a brand underpinned by quality and reliability. As such we are pleased to introduce the Cerato 5-door hatch.